First responder-focused digital signage network starts to roll
April 20, 2011 by Dave Haynes
It has to be at least three years ago, probably more, when I was in touch with a retired firefighter who was putting together …
Read moresignagelive now lets clients run platform in language of choice
April 20, 2011 by Dave Haynes
New digital signage software releases don’t get a lot of play here because once I start doing that, I am opting in on relaying …
Read moreDSA announces industry excellence award winners
April 18, 2011 by Dave Haynes
The Digital Screenmedia Association has announced its inaugural Industry Excellence Award winners, honors intended to recognize the best digital signage, mobile and self-service kiosk technology deployments …
Read moreSilos make selling Digital OOH at agencies tough: agency CEO
April 18, 2011 by Dave Haynes
Tim Hanlon, CEO of Velociter, a strategy and investment firm that is part of the Interpublic Group empire, was part of a power panel …
Read morePutting up a screen does not make you a medium: agency CEO
April 18, 2011 by Dave Haynes
Last week’s Digital OOH forum in New York, run by the trade publisher MediaPost, was a too-rare opportunity to get insights and candor from …
Read moreLooking at the Digital OOH numbers game
April 16, 2011 by Dave Haynes
The MediaPost Digital OOH Forum on Thursday in New York had several very solid panels. One of the things that struck me in watching …
Read moreDigital OOH's top networks driving half-billion ad exposures a month
April 15, 2011 by Dave Haynes
Nielsen has released its latest Fourth Screen Network Audience Report, which reports every quarter on audience exposures by Digital OOH networks. The latest numbers …
Read moreGerman study suggest 3D advertising more effective
April 14, 2011 by Dave Haynes
The German firm SKOPOS Institute, which does market and communication research, has issued with its client effectiveness results of auto-stereoscopic 3D ads. The October …
Read moreDigital OOH Forum: The method behind Target's interactive gaming area
April 14, 2011 by Dave Haynes
Trevor Kaufman, the CEO of interactive firm Possible Worldwide, had a really interesting session at the MediaPost Digital OOH forum in New York on …
Read moreDigital OOH Forum: 2/3 of US networks have less than $1M revenues
April 14, 2011 by Dave Haynes
Well I was merrily watching the live stream from New York from the comfort of my armed mountain compound high above Lake Ontario when …
Read moreInsteo's Twitter visualizations used for Ulster election meet-ups
April 13, 2011 by Dave Haynes
This is pretty interesting. The U.K. digital marketing agency Blue Apricot is working with U-TV, or Ulster Television, on a series of special election …
Read moreFour Winds takes pilot cruise with ferry system
April 12, 2011 by Dave Haynes
Denver-based Four Winds Interactive has announced an interesting pilot program with the Washington State Ferries system that communicates with passengers while on the water …
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