LocaModa works deal to socialize PRN
October 25, 2010 by Dave Haynes
LocaModa has completed a nice little deal with PRN that sees its social media integration technology rolled into the content offer on the PRN …
Read moreCHMN’s medical waiting room gains national footprint
October 25, 2010 by Dave Haynes
We’re seeing media sales by DOOH networks get rolled up in a couple of ways. One is by signing on with aggregation services like …
Read moreSelling Digital Signage: Part 2
October 15, 2010 by Dave Haynes
Click for Part 1 … Guest post Lesson One: Avoid the Technology Trap … Digital Signage is not a technology sale; in fact, in …
Read moreSelling Digital Signage
October 14, 2010 by Dave Haynes
Guest post Selling Digital Signage Can Be Difficult … But It Doesn’t Need To Be As Difficult As We’ve Made It Much has been written …
Read moreShopper Marketing Expo on in Chicago. Are you there?
October 6, 2010 by Dave Haynes
I’ve had a couple of emails from industry friends asking if I was going to be in Chicago this week for the Shopper Marketing …
Read moreAre DOOH networks in big retail tainted?
October 4, 2010 by Dave Haynes
The venerable trade publication Advertising Age has a piece up called “In-store TV Still Fighting For Respect — And Marketing Dollars.” OK. Agreed on …
Read moreWhere digital signage software is going: Part 2
September 24, 2010 by Dave Haynes
Interactive This is a British company called ScreenReach that specifically builds mobile apps that interactive with digital screens, for things like games and polls. …
Read moreDS Talent Pool: Tom McGowan
September 20, 2010 by Dave Haynes
Tom McGowan and I met on my first day on the job with BroadSign, having been enticed to join the team. He impressed me …
Read moreBad digital signage projects hurt us all
September 17, 2010 by Dave Haynes
I have watched the rapid ascension of Amscreen in the UK with a weird blend of admiration and frustration. With deep pockets, high profile …
Read moreA digital mirror to get pretty, in butt-ugly packaging
August 30, 2010 by Dave Haynes
I am not a regular reader of PremiumBeautyNews (shocking, I know), but stumbled on this piece about the French hypermarket retailer Carrefour testing an …
Read moreMasters Series: Review from Wednesday's event in TO
August 19, 2010 by Dave Haynes
Both Lyle Bunn, who organized, and Dmitry Sokolov, who attended, have sent along their reports from the Digital Signage Masters Series event held in …
Read moreIf a shark jumps in the forest, is there a splash?
August 11, 2010 by Dave Haynes
Let me state right up front that I have absolutely nothing against the Noventri folks. Never met them. They’ve never upset me. Never been …
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