PepsiCo Creates What Amounts To “Smart Can” Digital Signage Network Geared To Creatives And Influencers
June 25, 2024 by Dave Haynes
Beverage giant PepsiCo has debuted something it calls a Pepsi Smart Can – a version of its soda can that has a wraparound screen …
Read morePepsiCo Using Big Displays, Projection-Mapping In Experiential Pop-Up For New Nitro Soda
April 12, 2022 by Dave Haynes
Soft drinks giant PepsiCo is using a combination of projection-mapping, interactive gesture software and large format displays to drive the experience at a pop-up …
Read moreThe Ever-Loopy Telecine Holiday Video Is Out
December 17, 2019 by Dave Haynes
The Montreal solutions provider Telecine has once again pushed out a loopy video just in time for the holidays – though this one is …
Read morePepsi Global Campaign Has Digital OOH As Major Component
May 2, 2012 by Dave Haynes
Pepsi’s new global campaign, called “Live for Now,” will be using Digital OOH networks to reinforce the whole “live” element of the marketing …
Read moreImmersive Labs Helps Drive Pepsi’s SXSW Zeitgeist
March 23, 2012 by Dave Haynes
New York-based Immersive Labs is back from what sounds like a very cool few days working with PepsiCo at the massive SXSW interactive conference …
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