Nike Opens Screen-Filled, Frictionless Shopping Flagship In NYC

November 19, 2018 by Dave Haynes

Nike late last week opened the doors to what it calls “House of Innovation 000” – a new six-level flagship store at 650 Fifth …

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16:9 Projects Podcast: True Customer Experience At Toronto’s Air Jordan Store

February 9, 2018 by Dave Haynes

The new Air Jordan store, opened in downtown Toronto in 2017, is a three-story retail environment created with the notion of providing a true …

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Toronto’s New Air Jordan Store Includes Projections, Fine Pitch Interactive LED Walls

October 11, 2017 by Dave Haynes

This is the new Air Jordan location on Toronto’s Yonge Street – a three-level retail space that uses fine-pitch LED video walls and window …

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Nike Says It’s Transforming Sports Retail With New SOHO Store

November 16, 2016 by Dave Haynes

Nike just opened a new store in New York City’s Soho neighborhood that really pushes the idea of experiential retail – using massive digital …

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Projects: Nike Flagship Store, Gang-nam, Seoul

December 4, 2014 by Dave Haynes

Nike almost always does a nice job with its use of in-store digital, and there were some things in the apparel giant’s flagship store …

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Projects: Nike’s House Of Mamba Lights Up Shanghai Hoops

August 15, 2014 by Dave Haynes

When I first saw this video and read the descriptions, I couldn’t figure out how or why it was being described as an LED …

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Sightings: Nike’s Camp Victory At 2012 Track Trials

July 10, 2012 by Dave Haynes

[vimeo id=”45077052 ” width=”610″ height=”343″] Nike did something akin to a pop-up store – but more like an experience center – during the recent US …

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Nike Raises Bar For Digital Retail In New London Pop-up Store

March 15, 2012 by Dave Haynes

Nike has opened a new retail space that pretty seriously raises the bar on what experiential digital look like for brands and consumers. The …

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Nike lights up 1,404-image interactive wall in Portland flagship store

November 7, 2011 by Dave Haynes

My Preset Group partner Pat Hellberg sent me a note, some pix and video from the new Nike Portland store, which has what looks to …

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