Nike Says It’s Transforming Sports Retail With New SOHO Store
November 16, 2016 by Dave Haynes
Nike just opened a new store in New York City’s Soho neighborhood that really pushes the idea of experiential retail – using massive digital …
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Projects: Nike Flagship Store, Gang-nam, Seoul
December 4, 2014 by Dave Haynes
Nike almost always does a nice job with its use of in-store digital, and there were some things in the apparel giant’s flagship store …
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Projects: Nike’s House Of Mamba Lights Up Shanghai Hoops
August 15, 2014 by Dave Haynes
When I first saw this video and read the descriptions, I couldn’t figure out how or why it was being described as an LED …
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Sightings: Nike’s Camp Victory At 2012 Track Trials
July 10, 2012 by Dave Haynes
[vimeo id=”45077052 ” width=”610″ height=”343″] Nike did something akin to a pop-up store – but more like an experience center – during the recent US …
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Nike Raises Bar For Digital Retail In New London Pop-up Store
March 15, 2012 by Dave Haynes
Nike has opened a new retail space that pretty seriously raises the bar on what experiential digital look like for brands and consumers. The …
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Nike lights up 1,404-image interactive wall in Portland flagship store
November 7, 2011 by Dave Haynes
My Preset Group partner Pat Hellberg sent me a note, some pix and video from the new Nike Portland store, which has what looks to …
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