Little Book of DOOH 2 is out
July 8, 2011 by Dave Haynes
My friends (and clients) at Al Barq Digital produced a clever little series called the Little Book of DOOH, micro-books that are intended to …
Read morePattison's $324M deal bags static and Digital OOH ad contract with Toronto transit system
July 7, 2011 by Dave Haynes
When Pattison Outdoor Advertising acquired Onestop Media Group earlier this year, a couple of thoughts jumped into my head: 1 – They were buying …
Read moreCanadian Digital OOH health network now reps 95% of country's installed base
July 6, 2011 by Dave Haynes
There are two primary ways that smaller Digital OOH networks can get to a size that attracts the attention of people controlling big media …
Read moreADstruc newest player in online-driven Digital OOH buying and selling
July 6, 2011 by Dave Haynes
Media people I have spoken with see a time, not that far off, when a substantial amount of the Digital OOH ad inventory out …
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DPAA tracks big jump in media planning intentions for Digital OOH
July 5, 2011 by Dave Haynes
Well if intentions turn into actions then the outlook for Digital OOH media spends is starting to look a lot rosier. The Digital Place-based …
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THIS is how to develop a Digital OOH media kit
July 5, 2011 by Dave Haynes
UK-based OOH agency Kinetic – working with the creative production group Grand Visual – has released its third annual Digital Out of Home handbook …
Read moreGannett's bailing on hyperlocal a cautionary note for smaller DOOH networks
July 4, 2011 by Dave Haynes
An interesting little story out of New Jersey, as related in MediaPost, reinforces the question I think a lot of people have about the …
Read moreLocaModa fires up social media-driven Community Board for Digital OOH networks
June 29, 2011 by Dave Haynes
LocaModa has announced a new service called Community Board 1.0 that allows any network – at least in theory – to integrate a broad, …
Read moreindoorDIRECT closes deal to roll out to 5,600 Taco Bells
June 29, 2011 by Dave Haynes
IndoorDIRECT has reached a long term deal with Taco Bell Corp. to install the Restaurant Entertainment Network in all 5,600 QSRs in the U.S., …
Read moreAV giant Milestone lends hand to twister victims in its community
June 27, 2011 by Dave Haynes
The great thing about DOOHgood is that it doesn’t take a lot of work to schedule a public service announcement spot into a digital …
Read moreTickers and zoned screens need to be the exception, not the rule, in digital signage
June 24, 2011 by Dave Haynes
I was struck at InfoComm by the way technology, good creative and actual thinking were resulting in some really strong content on big fella …
Read moreRMG exploring $250-million IPO
June 22, 2011 by Dave Haynes
The Bloomberg news service is reporting that San Franisco-based RMG Networks is putting the components together for an estimated$250 million IPO that would, if …
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