Ayuda Expands Digital OOH Platform To Mobile Via New Subsidiary, Ayuda[x]
September 14, 2016 by Dave Haynes
The Montreal out of home ad software firm Ayuda Systems has made what it calls a pivot by spinning off a wholly-owned subsidiary called AYUDA[x] that …
Read more
Stars Are In Toronto For TIFF, While Commuters Take Subway And Watch Tuff
September 8, 2016 by Dave Haynes
For the 10th year running, digital signage screens in Toronto’s subway system are being used as the medium for a film festival that pretty …
Read more
Projects: Canada’s Busiest Highways Get Interactive At Travel Centre Stops
September 6, 2016 by Dave Haynes
If you’ve even driven the 401 highway that runs up from Detroit through Toronto and almost to Montreal, you’ll have been thankful there’s a …
Read more
Astral OOH’s Toronto Pearson Deal Means Canadian Airport Ad Dominance
August 4, 2016 by Dave Haynes
Montreal-based Astral Out-of-home has won the ad concession for Toronto’s Pearson International Airport, and with that now has ad rights in Canada’s three busiest …
Read more
Projects: Me To We’s First Bricks & Mortar Store Packs In A Lot Of Digital
July 29, 2016 by Dave Haynes
Most small footprint retail spaces tend to have little or no digital inside its doors, but a new socially-conscious store in Toronto’s Eaton Center …
Read more
Digital Trends Showcase Moves Down Road To The Falls For 2016
July 21, 2016 by Dave Haynes
The guys who do the annual Digital Trends Showcase in Toronto – which has run each fall for the last few years – have …
Read more
Cannes Lion-Winning Data-Driven Campaign Ties Discounts To Butt-Ugly Winter Temperatures
June 26, 2016 by Dave Haynes
There’s no end of talk out there about digital OOH being part of integrated marketing campaigns that span mediums and use data, but not …
Read more
Webinar At 1 ET Today On Using Data In Digital Signage
June 21, 2016 by Dave Haynes
I’m up midday at Omnivex‘s offices in the north part of Toronto to do a Q&A webinar on how data can be used to drive digital signage. It’s more …
Read more
Curious: OOH Media Firm Acquired By Insurance Holding Company
June 21, 2016 by Dave Haynes
Most of the mergers and acquisitions that happen in this industry have some obvious rationale behind them, but news that the Canadian OOH firm Rouge …
Read more
Samsung Just Bought A Rich Media Ad Serving Company
June 17, 2016 by Dave Haynes
Samsung Electronics now owns Montreal-based AdGear Technologies, Inc, a software company that has a rich media ad buying, targeting and serving suite that works …
Read more
Novra, International Datacasting Merge
June 16, 2016 by Dave Haynes
A pair of Canadian companies that have been either directly in or around the digital signage business in recent years have merged. Ottawa-based International Datacasting …
Read more
PATTISON Onestop Catching Up With Captivate In Canadian Elevator Media Race
June 14, 2016 by Dave Haynes
Canadian outdoor media owner PATTISON Onestop appears to be catching up to Captivate when it comes to market dominance in the elevator media space …
Read more