Novra, International Datacasting Merge

June 16, 2016 by Dave Haynes

A pair of Canadian companies that have been either directly in or around the digital signage business in recent years have merged.

Ottawa-based International Datacasting Corporation will now operate as a wholly owned subsidiary of Toronto’s Novra Technologies.

“This merger positions Novra extremely well to continue serving current customers and to address new and expanding markets with a broad suite of industry-leading products,” says Harris Liontas, President & CEO of Novra. “It also sets the stage for execution of Novra’s previously announced intentions to acquire two other respected companies within the same and adjacent markets.”

Both companies are in the business of moving video content around, though Novra also has a specific signage solution and works with companies like the Bank of Montreal.

Stock charts show IDC has been on a long slide down in terms of revenues and share value in the last five years, while Novra has been more stable, with $2 million in revenues in the last available annual financials, for 2014.

Both companies have roots in satellite distribution, a business which has been somewhat clobbered by IP-based broadband networks.