World Out of Home Organization Launching New Audience Measurement Initiative
May 13, 2021 by Dave Haynes
Audience measurement is a huge factor in the out of home media business – both analog and digital – and the global volunteer body …
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Navori Debuts Built-In-House, AI-Based Audience Measurement Platform
February 23, 2021 by Dave Haynes
The Swiss CMS software firm Navori has taken the interesting step of developing its own AI-driven audience measurement software, pairing it with the company’s …
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Look Ma, No PC: AdMobilize’s Audience Measurement Running On Samsung Smart Displays
February 17, 2021 by Dave Haynes
One of the minor but persistent concerns about using the smart digital signage displays now marketed by most LCD manufacturers is that the embedded …
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USSI, AdMobilize Partner To Deploy AI-based Audience Analytics Systems
January 14, 2021 by Dave Haynes
The computer vision firm AdMobilize has done a partnership with USSI Global that will see the AV/IT systems integrator positioned to deploy audience analytics …
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Infographic: The “Truth Metrics” Of OOH Advertising
December 19, 2019 by Dave Haynes
Miami-based computer vision and analytics company AdMobilize has pushed out an interesting email with an infographic looking at what it calls Truth Metrics. The …
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DSF’s Oct. 15th Coffee & Controversy Focused On Privacy And Proof
October 2, 2019 by Dave Haynes
The always popular – even with me involved – Coffee and Controversy event put on by the Digital Signage Federation is coming up fast. …
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StratosMedia Bundles Its Own Free Audience Measurement Software With Digital Digital Signage CMS
March 19, 2018 by Dave Haynes
With hundreds of CMS options out there, it’s really hard to stay on top of who does what – but I think it is …
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Quividi Adds Shuttle PC To List Of Supported Digital Signage Players
September 13, 2017 by Dave Haynes
The French audience analytics software firm Quividi has added one of Shuttle’s small form factor PCs to the list of digital signage players compatible with its …
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Intel Gets US Patent For Cognovision’s Video Analytics IP
July 3, 2014 by Dave Haynes
This could be interesting. The US Patent Office has just granted Intel patent #8,766,914, which covers video analytics for digital signage. The patent summary …
Read moreThe Pandora's Box of Pay Per Look in Digital OOH Advertising
May 15, 2011 by Dave Haynes
Montreal-based Ayuda Media Systems is among many company showing its pots and pans at the big Screen Media Expo event this week in London. …
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