OVAB Measurements
January 7, 2009 by Dave Haynes
Dave, I agree completely with your dissertation on the OVAB measurements. Before venturing into DDS several years ago we specialised for 20 or more …
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Planar sells off rest of CoolSign stake
January 6, 2009 by Dave Haynes
In a brief press release today: Planar Systems, Inc. (NASDAQ:PLNR), today announced that on December 26, 2008 it closed the sale, for cash, of …
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First look: Marketplace Station's Whole Foods install
January 6, 2009 by Dave Haynes
Raji Kalra, of The Marketplace Station, kindly sent over some snapshots of the new screen network installation his company recently completed at a pair …
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Generating ad sales during a recession: The Economist
January 6, 2009 by Dave Haynes
Via Ad Lab, here’s a very nice, clean presentation the very serious UK news magazine The Economist has developed for its advertising sales people. It does a good job …
Read moreHow to get brands spending ad dollars during a recession: The Economist
January 6, 2009 by Dave Haynes
Ads on Edge View SlideShare presentation or Upload your own. Via Ad Lab, here’s a very nice, clean presentation the very serious UK …
Read moreOne minor clarification…
January 6, 2009 by Dave Haynes
Absolutely great post, Dave. One semantic clarification on your math example above: The OVAB formula doesn’t involve or measure the network’s CONTENT loop. It’s …
Read moreOVAB Guidelines for Dummies
January 6, 2009 by Dave Haynes
My name is Tom, and I am a dummy. Great breakdown of the guidelines, as I was struggling to develop a consistent formula to …
Read moreBad server, BAD!: The Sequel
January 6, 2009 by Dave Haynes
Down ALL day. Something to do with mySQL databases. It JUST seems to have come back on stream. Oh, the perils of paying $4 …
Read moreMeasurement
January 1, 2009 by Dave Haynes
Dave, great dissection! It continues to amaze me that every year a “new” measurement criteria is developed when it generally comes back around to …
Read moreOVAB Coles Notes
December 31, 2008 by Dave Haynes
Outstanding article. Even though I more or less understood what AUA represents, your breakdown really helped in grounding abstract concepts in reality. The demonstration …
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Special Post: OVAB Guidelines for Dummies
December 31, 2008 by Dave Haynes
It is well-considered, well-conceived, entirely laudable work — done with the best intentions of starting to herd the industry cats and get the many, …
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Happy New Year!
December 31, 2008 by Dave Haynes
All the best for tonight and the coming year. I thought about predictions for next year, but it is sooo hard to get a …
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