OVAB Coles Notes

December 31, 2008 by Dave Haynes

Outstanding article. Even though I more or less understood what AUA represents, your breakdown really helped in grounding abstract concepts in reality. The demonstration of the relative advertising values of Clinic A vs Clinic B, where all other parameters are identical except for loop length, should be a real eye opener for network operators playing loops that are far longer than their dwell times.

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