Is simple and static better?
The former chairman of ad giant Zenith Optimedia, Simon Marquis, wrote a piece Monday in the UK’s Guardian newspaper about the evolution of outdoor advertising. …
Loto-Quebec's digital signage drives lottery ticket sales
POPAI put on a “POPAI University On The Road” session in Montreal the other day, and because I was in town, I was able to …
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Digicurvers adapt code of ethics
Well, I thought I was done with Digicurve and GSBC, now that this ceaselessly entertaining bunch in Thailand has decided maybe they can’t immediately dominate …
SeeSaw research: This stuff works
Networked ad sales aggregator SeeSaw Networks has released encouraging results of a study it commissioned this summer, looking at the effectiveness of digital signage. There …
GSBC seems to have left our industry behind
Mere months ago, Global Satellite Broadcasting Corporation was issuing seriously wild-assed press releases letting the world know it was on the cusp of taking over …
Stock footage for digital signage
There are a few companies around doing stock video footage — usually animated backgrounds with various themes. Companies like Feedback Video do this sort of …
Welcome to Y2K guys!
Everyone, please give a warm welcome to the PR people at Media Tile, who this morning announced the signage-in-a-box company has entered the 21st century. …
Retailers getting more sophisticated about their stores being media
I just stumbled across a piece from Ad Age that has been out for a couple of weeks now and goes into great detail about …
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What the cluck? A roll-out, sort of, down under
Everybody knocking around in this weird little space, particularly doing sales, knows there are a couple of key things happening and not happening. There is …
Ammo for naysayers
The next time a friend goes cross-eyed on you and moans about how you are in a business that just helps pollute the visual environment …
Wireless Ronin's buy of Windsor firm starts to pay off
I was intrigued when I read this summer that McGill Digital Solutions was acquired by Wireless Ronin of Minneapolis, particularly since founder Rob Whent has …
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Surprise! People don't trust ads
Consumer research giant Nielsen has done a global study of attitudes toward traditional and digital advertising. As you might expect, the results from 47 countries …