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Staring down a great idea

September 6, 2007 by Dave Haynes

  The UK wireless carrier O2 has a great new promotion out that involves trying to virtually stare down a member of the British Rugby …

Read moreStaring down a great idea

Categories Sightings

Now GSBC is in the wireless and GPS business

August 31, 2007 by Dave Haynes

  The search terms tracked for this blog have been spiking the last couple of days for Ron Flynn, the rather optimistic fellow who for …

Read moreNow GSBC is in the wireless and GPS business

Categories Opinion, Sightings 8 Comments

Viewer behavior needs to be a factor in measurement, prof argues

August 30, 2007 by Dave Haynes

A prof from Ball State University’s Center for Media Design has taken an interest in the dynamics of our space, fascinated by the increased amount of TV …

Read moreViewer behavior needs to be a factor in measurement, prof argues

Categories Sightings 1 Comment

GSBC gets bitch-slapped by Financial Mail, then aka

August 22, 2007 by Dave Haynes

My friends at aka have been promising, for a while now, a piece taking a deep look into Ronald Flynn and the other characters at GSBC, …

Read moreGSBC gets bitch-slapped by Financial Mail, then aka

Categories Opinion, Sightings 2 Comments

Using in-store TV for brand identity not a great approach

July 25, 2007 by Dave Haynes

The Hub magazine is a bit of an ideas exchange and forum for people in the marketing community. There’s a new piece in it this …

Read moreUsing in-store TV for brand identity not a great approach

Categories Opinion, Sightings 4 Comments

And now a history lesson

July 24, 2007 by Dave Haynes

A couple of people have pointed me today at a piece in MediaPost about NBC‘s new venture into in-store TV sales. Guys like Rob Gorrie …

Read moreAnd now a history lesson

Categories Opinion, Others 1 Comment

Teenagers actually notice digital signs in malls

July 24, 2007 by Dave Haynes

It’s always heartening to see positive research results from digital signage installs out in the field. First, good results help us all. Second, somebody actually …

Read moreTeenagers actually notice digital signs in malls

Categories Opinion, Sightings 5 Comments

A different ROI model for menu boards

July 16, 2007 by Dave Haynes

I have been working on a few things involving fast food lately, so the Return On Investment thing is in my head. I saw this …

Read moreA different ROI model for menu boards

Categories Opinion, Sightings

Is that to stay or go?

July 10, 2007 by Dave Haynes

A Toronto company has put together prototypes for a very different spin on digital signage for the fast food industry.  Forget menu boards and seating area …

Read moreIs that to stay or go?

Categories Opinion, Sightings 1 Comment

Is using broadcast TV signals subject to licensing?

July 9, 2007 by Dave Haynes

A few years back, I pulled together a network that had the partnership backing of a very large Japanese electronics firm. It was a great …

Read moreIs using broadcast TV signals subject to licensing?

Categories Opinion 11 Comments

Wireless power closer to reality

July 3, 2007 by Dave Haynes

  James Bickers has a piece up on Digital Signage Today looking deeper into word from the propeller-heads at MIT that they have figured out a …

Read moreWireless power closer to reality

Categories Opinion, Sightings

Measuring audiences with gadgets

July 3, 2007 by Dave Haynes

After a slightly noxious foray into advertorial (the president of a company that uses Windows and sponsors the site examining the merits of Windows versus …

Read moreMeasuring audiences with gadgets

Categories Opinion, Sightings
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