Staring down a great idea
The UK wireless carrier O2 has a great new promotion out that involves trying to virtually stare down a member of the British Rugby …
The UK wireless carrier O2 has a great new promotion out that involves trying to virtually stare down a member of the British Rugby …
The search terms tracked for this blog have been spiking the last couple of days for Ron Flynn, the rather optimistic fellow who for …
A prof from Ball State University’s Center for Media Design has taken an interest in the dynamics of our space, fascinated by the increased amount of TV …
Read moreViewer behavior needs to be a factor in measurement, prof argues
My friends at aka have been promising, for a while now, a piece taking a deep look into Ronald Flynn and the other characters at GSBC, …
Read moreGSBC gets bitch-slapped by Financial Mail, then aka
The Hub magazine is a bit of an ideas exchange and forum for people in the marketing community. There’s a new piece in it this …
Read moreUsing in-store TV for brand identity not a great approach
A couple of people have pointed me today at a piece in MediaPost about NBC‘s new venture into in-store TV sales. Guys like Rob Gorrie …
It’s always heartening to see positive research results from digital signage installs out in the field. First, good results help us all. Second, somebody actually …
I have been working on a few things involving fast food lately, so the Return On Investment thing is in my head. I saw this …
A Toronto company has put together prototypes for a very different spin on digital signage for the fast food industry. Forget menu boards and seating area …
A few years back, I pulled together a network that had the partnership backing of a very large Japanese electronics firm. It was a great …
Read moreIs using broadcast TV signals subject to licensing?
James Bickers has a piece up on Digital Signage Today looking deeper into word from the propeller-heads at MIT that they have figured out a …
After a slightly noxious foray into advertorial (the president of a company that uses Windows and sponsors the site examining the merits of Windows versus …