Staring down a great idea
The UK wireless carrier O2 has a great new promotion out that involves trying to virtually stare down a member of the British Rugby …
Now GSBC is in the wireless and GPS business
The search terms tracked for this blog have been spiking the last couple of days for Ron Flynn, the rather optimistic fellow who for …
Viewer behavior needs to be a factor in measurement, prof argues
A prof from Ball State University’s Center for Media Design has taken an interest in the dynamics of our space, fascinated by the increased amount of TV …
Read moreViewer behavior needs to be a factor in measurement, prof argues
GSBC gets bitch-slapped by Financial Mail, then aka
My friends at aka have been promising, for a while now, a piece taking a deep look into Ronald Flynn and the other characters at GSBC, …
Read moreGSBC gets bitch-slapped by Financial Mail, then aka
Using in-store TV for brand identity not a great approach
The Hub magazine is a bit of an ideas exchange and forum for people in the marketing community. There’s a new piece in it this …
Read moreUsing in-store TV for brand identity not a great approach
And now a history lesson
A couple of people have pointed me today at a piece in MediaPost about NBC‘s new venture into in-store TV sales. Guys like Rob Gorrie …
Teenagers actually notice digital signs in malls
It’s always heartening to see positive research results from digital signage installs out in the field. First, good results help us all. Second, somebody actually …
A different ROI model for menu boards
I have been working on a few things involving fast food lately, so the Return On Investment thing is in my head. I saw this …
Is that to stay or go?
A Toronto company has put together prototypes for a very different spin on digital signage for the fast food industry. Forget menu boards and seating area …
Is using broadcast TV signals subject to licensing?
A few years back, I pulled together a network that had the partnership backing of a very large Japanese electronics firm. It was a great …
Read moreIs using broadcast TV signals subject to licensing?
Wireless power closer to reality
James Bickers has a piece up on Digital Signage Today looking deeper into word from the propeller-heads at MIT that they have figured out a …
Measuring audiences with gadgets
After a slightly noxious foray into advertorial (the president of a company that uses Windows and sponsors the site examining the merits of Windows versus …