New online ad-buying service, AdSemble, unveiled
July 18, 2008 by Dave Haynes
I bumped into a Google Alert-ed blog entry about a new Sunnyvale, California start-up that is taking a different spin on servicing the digital …
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Arbitron releases free report on bar media
July 18, 2008 by Dave Haynes
A whole bunch of my clients and prospects are building out networks in the bar and restaurant industries, and for good reason. Long dwell …
Read moreMSNBC’s brand extension cafe filled with screens
July 18, 2008 by Dave Haynes
The MSNBC.com Digital Cafe, which had a soft launch two weeks ago and will be fully operational in mid-July, is one of several brand …
Read moreWhite paper lays out why networks fail
July 18, 2008 by Dave Haynes
UK-based Future Source Consulting has released a good white paper on digital media networks and their prospects for success. Not surprisingly, the group determined …
Read moreC-store model a big challenge with gas prices
July 18, 2008 by Dave Haynes
We all have clients, prospects or partners looking at convenience stores as a great venue for ad-based screen networks. 1 – There’s a ton …
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Ashvertising entertains banned smokers
July 18, 2008 by Dave Haynes
This is quite clever. Stuart Pickard of Vertigo Group sent me a note pointing out a Belgium company that is installing hybrid ashtrays and …
Read moreCaptivate bridges content offer to desktop
July 18, 2008 by Dave Haynes
The guys at Captivate have been manually generating content for their network of more than 8,000 elevator screens for the past decade or so. …
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AAAA and OAAA agree on DOOH report requirements
July 18, 2008 by Dave Haynes
Committees of the American Association of Advertising Agencies (AAAA) and the Outdoor Advertising Association of America (OAAA) have met and signed off on their …
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Young UK firm in at ground level … literally
July 18, 2008 by Dave Haynes
LevelVision has had screens for a few years now that sit right on the floor of retail premises, but a young UK firm really …
Read moreOVAB adds another six members
July 18, 2008 by Dave Haynes
The Out-of-Home Video Advertising Bureau (aka OVAB) has added another six companies to its list of members, mostly networks but also what is OVAB’s …
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Research confirms shorter ads make more sense in DS
July 18, 2008 by Dave Haynes
In what many of us might consider an expensive reinforcement of the blindingly obvious, Nielsen Media Research has handed off its test results that …
Read moreEx-GSBC mogul now a garbage man
July 18, 2008 by Dave Haynes
The guy who a year ago was peddling a company that was going to take over the digital signage business globally – though no …
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