A whole bunch of my clients and prospects are building out networks in the bar and restaurant industries, and for good reason.
- Long dwell times.
- Hard to reach young audiences.
- And site surveys that are way more fun to do than at most venues!
Media measurement house Arbitron has just released a new study that takes a close look at what it calls bar media, with the intent of profiling and quantifying this audience for advertisers.
If you are involved in this sector or looking at, this is required reading. While it does not go into digital signage directly, it provides a very good snapshot of who is in those bars and what they’re all about.