Tickers and zoned screens need to be the exception, not the rule, in digital signage

June 24, 2011 by Dave Haynes

I was struck at InfoComm by the way technology, good creative and actual thinking were resulting in some really strong content on big fella …

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Who is at the target-rich HITEC show? Almost no one in DS

June 21, 2011 by Dave Haynes

Trade shows should be target-rich environments, so any digital signage vendor looking to crack the hotel and restaurant sector would logically have people and …

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Would you drop $185K for .sign?

June 21, 2011 by Dave Haynes

Word Monday from the Internet Corporation for Assigned Names and Numbers (aka ICANN) that just about any word out there could be a new …

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Dumbasses at MediaSignage still hard at work irritating people

June 10, 2011 by Dave Haynes

You can only marvel at the wondrous stupidity that permeates the marketing office at MediaSignage. Just two weeks after the “FREE” signage software company …

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How many screens for how many programs???

June 2, 2011 by Dave Haynes

Cards on table … I have a client asking me a question and I don’t have a solid answer, so I am hoping to …

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Massive fail: MediaSignage marketing

May 27, 2011 by Dave Haynes

Few things are more delightful in the morning, pre-coffee, than tone-deaf emails from hopeless companies. I have never met anyone from MediaSignage and have …

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Does the race to smallest, for digital signage players, matter anymore?

May 16, 2011 by Dave Haynes

Tweetdeck popped up a Twitter post this morning about what was dubbed the world’s smallest x86 digital signage player, which made me mildly curious. The …

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The Pandora's Box of Pay Per Look in Digital OOH Advertising

May 15, 2011 by Dave Haynes

Montreal-based Ayuda Media Systems is among many company showing its pots and pans at the big Screen Media Expo event this week in London. …

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17,000 people talking about signs this week … at a different show

April 26, 2011 by Dave Haynes

Here’s something to think about … There are scores of companies and their staff attending the CETW show this week in San Francisco, talking …

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Putting the social buzz in venues by going big

April 26, 2011 by Dave Haynes

Think about a college campus student center, the main concourse intersections of a mall, or the prime entry area of a mall – and …

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If you develop content in the digital signage sector, read this stuff! And yes, that's an order.

April 20, 2011 by Dave Haynes

If you have been involved in this sector for any length of time, you probably already know about Bill Gerba, the CEO of the …

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Silos make selling Digital OOH at agencies tough: agency CEO

April 18, 2011 by Dave Haynes

Tim Hanlon, CEO of Velociter, a strategy and investment firm that is part of the Interpublic Group empire, was part of a power panel …

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