Mobile ad CPMs well above those for DS marketplace
May 16, 2008 by Dave Haynes
Mobile advertising is a very different kettle of fish than digital screens, but there are things to be learned from what’s happening in that …
Read moreThe industry cull is underway
May 16, 2008 by Dave Haynes
I have been hearing lots of stories lately about networks in Canada and the US huffing and wheezing away as they try to generate …
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Adcentricity makes US foray official; opens office in Manhattan
May 16, 2008 by Dave Haynes
Adcentricity founder Rob Gorrie has been spending most of his time in New York for at least a couple of months now, but his …
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Accenture study looks at shift to ubiquitous media
May 15, 2008 by Dave Haynes
Consulting monster Accenture has a a new report out about the future of content strategy, and the evolution from conventional media to a digital …
Read moreFasten your seatbelts, you're in for a wild press release read
May 9, 2008 by Dave Haynes
It has been a while since someone was out with a press release that whipped air into a big frothy pile of not very …
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PumpTop declares big dog status
May 7, 2008 by Dave Haynes
Adtek Media says it now has some 6,000 LCD screens mounted on top fuel pumps at gas stations across the US, making its PumpTop …
Read moreTitan turns on staff-facing network
May 7, 2008 by Dave Haynes
How many companies do you know in this industry that eat, breathe, think this stuff but don’t even have screens in their own lobbies? …
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PRN takes on sales for fleet of screen-equipped shopping carts
May 7, 2008 by Dave Haynes
As seen on Screens.TV, and here and there, Premier Retail Networks has struck an alliance with a company called Cabco, which has figured out …
Read moreReactrix bags airport deal with ClearChannel
May 6, 2008 by Dave Haynes
Clear Channel Airports has worked a partnership deal with Reactrix Systems to start sticking those digital projection systems into major airports aroun dthe US. …
Read moreRonin opens first quarter kimono
May 2, 2008 by Dave Haynes
The thing about being on the market is you have to let your shareholders, and nosy competitors, know how you’re doing.
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Ad network players start pushing into ethnic venues
May 2, 2008 by Dave Haynes
A press release that moved Thursday talks about Houston-based ZipCast‘s deal to start installing screens into a Hispanic drug chain in LA and the …
Read moreNew industry paper estimates installed base to triple in five years
April 30, 2008 by Dave Haynes
Research house NSR released new numbers yesterday about the size and state of this industry, with estimates on where we are and where this …
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