Titan turns on staff-facing network
May 7, 2008 by Dave Haynes
How many companies do you know in this industry that eat, breathe, think this stuff but don’t even have screens in their own lobbies?
Yup … lots.
Out of home monster Titan Worldwide announced yesterday it has flicked the On switch on a staff facing network of its screens in the main and branch offices to keep employees informed and “walk the talk” about going digital.
Titan is putting its money where its digital mouth is, says a press release. The world’s largest privately held Out-of-Home advertising sales company has launched an internal video network of 23, 40-inch, broadband-connected LCD screens for its 800+ employees in 20 offices around the world.
Titan kicked off the network launch with a ceremonial “digital” ribbon cutting today by its Chairman Bill Apfelbaum that was seen simultaneously by all offices and time zones. T-TV, as it will be called, will be a central communications hub for the company and display a variety of content from employee announcements to industry news to video announcements by Titan’s President and CEO, Don Allman.
“As we work to finalize our digital strategy, we realized that T-TV was the ideal way to keep people up to date on Titan activities as well as put to use some of the exciting technology that our team is using,” said President and CEO of Titan Worldwide, Don Allman. “Titan takes a fresh, innovative approach to the Out-of-Home advertising industry, so it is only appropriate that our means of internal communication reflects that. We want our employees to be up-to-speed on company news and events whether they sit in New York, Los Angeles, Toronto, Dublin or London.”