DPAA releases final line-up for next week’s media summit
October 12, 2011 by Dave Haynes
The agenda has been firmed up for next week’s Digital Place-based Advertising Association media summit in New York. It’s part of a pretty substantial …
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rAVe: A paper-thin poster AND speaker
October 11, 2011 by rAVe Publications
Editor’s note: With speakers already very small (think tablets) there may be limited application for this in OOH and Digital OOH settings, but it …
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Walmart goes hyperlocal on screens with deals and content, but …
October 11, 2011 by Dave Haynes
Walmart is launching new messaging technology that localizes marketing messages based on what’s going on in the area and things like the weather. Sound familiar? …
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Consolidation: Newad takes on competitor’s ad sales
October 11, 2011 by Dave Haynes
Montreal’s Newad has done a sales rep deal to market the digital screens run by what would have been something of a competitor, BarNet. By …
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rAVe: Future of Display is Shaped: Mitsubishi’s Semispherical OLED Display
October 11, 2011 by rAVe Publications
Ask yourself about “shape of the future” in displays and the natural conclusion is that once displays go flatter and flatter, the next direction …
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Forrester Research to talk mobile engagement in DSA webinar next week
October 11, 2011 by Dave Haynes
The Digital Screenmedia Association is running a webinar next week looking at mobile strategies and opportunities and featuring Julie Ask of Forrester Research. The Oct. …
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GoGo getgets lotto machine giant as ad partner
October 11, 2011 by Dave Haynes
The lottery business has long been seen by business development guys as one of those sectors they’d love to crack the code on, and …
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New VW tears things up in digital, static and augmented reality OOH effort
October 7, 2011 by Dave Haynes
ClearChannel and a creative team working for Volkswagen Canada did a nice job on a combination digital and conventional out of home campaign that …
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Advertising as immersive apps for Digital OOH and retail
October 7, 2011 by Dave Haynes
Suppose when you wandered into the subway or were hanging out at a transit stop that a nearby poster, humping that day’s hottest new …
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RIP Steve Jobs
October 6, 2011 by Dave Haynes
In early 1984 I wandered up to, I think, the 7th floor of the old Eaton’s department store building in Winnipeg and found my …
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Milwaukee grocer gets in-store digital right
October 5, 2011 by Dave Haynes
I have a local grocer I prefer. The prices are a bit higher, but it’s not a madhouse, and I know enough to stay …
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Newad adds NFC to Out Of Home ad poster network
October 5, 2011 by Dave Haynes
The Montreal-based out of home and digital out of home company Newad will be one of the first media companies in North America to add Near …
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