Insteo’s Mobile-Digital Signage Mash-Up Drives Live Event Traffic At NAB
April 19, 2012 by Dave Haynes
The guys at Insteo just wrapped up the National Association of Broadcasters show in Las Vegas, having put together an intriguing mobile-digital screen execution …
Read moreAwards: MediaPost Hands Out Digital OOH Creative Honors
April 12, 2012 by Dave Haynes
InWindow Outdoor won the Best in Show award yesterday at the MediaPost Digital Out-of-Home Media Awards ceremony in New York, held at the tail-end …
Read moreScreenfeed Adds Video News Feed And Content Moderation Tools
April 11, 2012 by Dave Haynes
I’m often not sold on the idea of news as valuable content on digital screen networks (it’s not exactly hard content to get if …
Read moreNew DOOHgood Creative Available For Tornado Relief
March 12, 2012 by Dave Haynes
We have another great spot developed for DOOHgood, again focused on raising funds to help recent and future (unfortunately) victims of tornadoes in the …
Read more188 Feet of Preset Group Logo
March 12, 2012 by Dave Haynes
I usually do everything in my power to get the hell out of the way when cameras get pointed at me, given how much …
Read moreDOOHgood: 2012 Tornado Relief Spot Ready For Download
March 5, 2012 by Dave Haynes
The guys at Insteo have two trade shows this week and are a big part of the Preset DSE Mixer, as well, but they …
Read moreSupport “A Million Hearts To Japan”
March 5, 2012 by Dave Haynes
[youtube id=”nxTEkSFPius” width=”600″ height=”350″] Neil van Wouw is the transplanted Canadian in Japan who, for the past year, has been working tirelessly to keep …
Read moreCirque Coming To DSE … Well Sorta
February 29, 2012 by Dave Haynes
[youtube id=”2Rrree9VV3M” width=”600″ height=”350″] Arrangements have come together to get a version of the BuzzWall that Arsenal Media did for Sun Life Financial and …
Read moreHellberg: Get Your Story Right
February 29, 2012 by Pat Hellberg
My Preset Group partner Pat Hellberg doesn’t write often, but when he does, it’s always good. With almost two decades working with one of …
Read moreInterview: Screenfeed’s CEO On Adding Video To Service
February 17, 2012 by Dave Haynes
Jeremy Gavin is the CEO/Founder of Minneapolis-based Screenfeed, which provides licensed content feeds to digital signage and digital OOH networks. The four-year-old company started …
Read moreFour Low-Cost Options For Digital Signage Creative
February 16, 2012 by Dave Haynes
If you want really great, visually compelling and impactful creative for your digital signage network, you’re going to pay handsomely for it because talent …
Read moreAdSpace Campaign For Fox Uses 1,000-plus Ad Iterations
February 13, 2012 by Dave Haynes
From conversations I get a sense a lot of networks only rarely use the full targeting and scheduling capabilities built into their software, because …
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