New DOOHgood Creative Available For Tornado Relief

March 12, 2012 by Dave Haynes

We have another great spot developed for DOOHgood, again focused on raising funds to help recent and future (unfortunately) victims of tornadoes in the United States. The traditional tornado season hasn’t even really started, but as well all know it has been deadly.

We’re asking Digital OOH and non-advertising networks to run these spots in spare inventory slots to help drive donations to the American Red Cross. Both 720P and 1080P versions of a silent 15-second spot are available for download and use.

This latest, edgy piece was produced at no cost by Scott Gordon, a motion graphics designer based in Los Angeles.

Scott saw my tweet about needing fresh creative, and even though digital signage is not an area he knew alot about, he pitched in.

I create stereoscopic 3d graphics, show packages, iPad apps and DVD and Bluray menus. I worked for Sony designing menus for four years before branching off on my own 8 years ago. I’ve worked on some really great projects – Weeds, Taxi Driver, Apocalypse Now, Memento, Pulp Fiction to name a few.

I also do a good amount of more traditional corporate graphics with various production companies. My clients are not limited to Los Angeles, which is nice – even with HD graphics it’s so easy to do everything over the internet – I have clients in Texas, New York, San Francisco.

Motion graphics can be so powerful – we are living with a constant barrage of media images, and a well designed, interesting piece can grab a viewers attention for at least a couple of seconds. The Red Cross is such a worthy organization and when I saw the news reports of the recent tornadoes, I really wanted to try and help out in the best way that I can, which is creating something that will grab viewers attention for a moment, and make them think about helping out.

Thanks so much, Scott!

His participation with DOOHgood has sparked some interest in the medium. If you are looking for a talented motion graphics guy to contract, check out his website.