So a robber walks into a flashy new digital bank …
December 22, 2010 by Dave Haynes
I like the overall approach of the new Citibank flagship store in New York’s Union Square. The digital is designed right into the overall …
Read moreDecoder ring melts trying to sort out CBS Outdoor DOOH release
December 20, 2010 by Dave Haynes
(Update – CBS kindly sent some images … help … and provided more explanation … see further down in post) This has all the …
Read moreBig Canuck retail DOOH network turns on Bluetooth
December 20, 2010 by Dave Haynes
One of the larger pure-play digital out of home networks in Canada has done a deal to start offering proximity-based Bluetooth marketing aimed at …
Read morePanasonic joins the all-in-one bun fight with CoolSign/Haivision
December 14, 2010 by Dave Haynes
Panasonic has done a partner deal with Haivision, the new owner of CoolSign, to market a “a complete digital signage solution for businesses that …
Read moreAMX releases TCO calculator. Great, but …
December 14, 2010 by Dave Haynes
Pro AV giant AMX has announced and released a total cost of ownership (TCO) calculator for digital signage installations. “The first such tool in …
Read moreANA on "devalued ad investments" on screens
December 10, 2010 by Dave Haynes
The Association of National Advertisers is going after TV networks that use the space created when standard-definition commercials air on high-definition feeds to run …
Read moreHow digital signage and mobile can play nice: webinar
December 10, 2010 by Dave Haynes
Preset’s wicked-smart David Weinfeld is doing a webinar for the Digital Signage Federation next week called Mobile and Digital Signage are Allies, not Adversaries. …
Read moreFollow The Money Dep't: IPG's forecast for 5.4% ad spend growth
December 7, 2010 by Dave Haynes
On the heels of ZenithOptimedia’s ad spend forecast comes a separate one from another holding group, IPG MediaBrands and its MagnaGlobal research and analysis …
Read moreDOOH as a franchising scheme
December 6, 2010 by Dave Haynes
The DSE site published a news piece Friday about a Florida company, Eyeris TV, offering up a franchised scheme for hyper-local digital out of …
Read moreFollow the money dep't: Local tops OOH spending
December 3, 2010 by Dave Haynes
1,2,3 – SQUINT!!! The Outdoor Advertising Association of America (OAAA) says ad spend went up 7% in Q3 of this year (when compared with …
Read moreLG's US structure intact despite global switch-ups
December 3, 2010 by Dave Haynes
There must have been a bunch of speculation and uncertainty out there to prompt LG to issue a “News Alert” to effectively reiterate that …
Read moreMontreal subway DOOH network using mime to drive eyeballs
December 3, 2010 by Dave Haynes
Photo kindly provided by Steve Faguy (Fagstein blog on Montreal) The company that has the digital screen network running in the Montreal subway system …
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