So a robber walks into a flashy new digital bank …

December 22, 2010 by Dave Haynes

I like the overall approach of the new Citibank flagship store in New York’s Union Square.

The digital is designed right into the overall look and feel, there’s interactive this and that, and the bank has a very crisp, minimalist feel to it. But this odd thought occured to me. If some hood walked in to rob this branch, where would he start? Where would he go? Would he touch a screen and select ROB?

Anyway … maybe that’s an unintended design plus. Or an intended one?

The release says the new branch will offer:

I’m not sure what it is that makes people more interested in market updates and global and domestic news when they walk into a bank (I doubt they are), but at least this throwaway content looks well executed.

As with just about any flagship job, don’t expect to see this out in the local branches anytime soon, though the bank says there will be more in key markets (presumably Chicago, LA, Duluth).

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