Using Video To Get Your Message Out
March 26, 2014 by Dave Haynes
This is a visual medium, so I have regularly harped away about how few companies use video to market their products, services or successes. …
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You’ve Got 60 Seconds To Find The Mind You Just Lost
March 26, 2014 by Dave Haynes
Here’s the scariest digital signage application I’ve seen in ages. From Digital Signage Today: The University of Southern California has become the first U.S. …
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NanoLumens Touts Three Years of Making It In America
March 26, 2014 by Dave Haynes
It is really hard for a North American company to compete with Chinese electronics manufacturers because buyers inevitably think price, but one of the …
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Barco Buys X2O Media In $21M Deal
March 19, 2014 by Dave Haynes
The Belgian display firm Barco has acquired Montreal’s X2O Media in a $21M (CDN$) cash deal. “X2O Media perfectly complements our offering and skills portfolio, …
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Time To Pave The Dynamic Digital Park
March 18, 2014 by Dave Haynes
It’s a month out from the ISA International Sign Expo in Orlando and it’s reasonable at this point to suggest attempts to drop digital signage into …
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Aussie Mall’s OOH Ad Plan Is All Digital, No Print
March 18, 2014 by Dave Haynes
Here’s an interesting little story out of Melbourne, Australia that shows how digital is genuinely displacing conventional print: the city’s new Emporium shopping centre will …
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Harris Broadcast Re-Brands As Two New Entities
March 17, 2014 by Dave Haynes
Harris Broadcast has re-branded itself with a pair of new handles – Imagine Communications and GatesAir – and laid out its future path which, not surprisingly, makes no …
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JC Decaux Acquires CEMUSA in 80M Euro Deal
March 17, 2014 by Dave Haynes
The biggest OOH company in the world just took out one of its competitors, and got some prime ad properties in the process. JCDecaux …
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New Nielsen Data Suggests Big Recall, Credibility Numbers For Retail Pharma Network
March 17, 2014 by Dave Haynes
Looking for some fresh and credible data to make your case about Digital OOH effectiveness? Here’s some new audience-research data from Nielsen about Cardinal Health’s digital …
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Google Q&A: How The Tech Giant Plugs Into Digital Signage
March 14, 2014 by Dave Haynes
I had quick chat with Vidya Nagarajan of Google in the Intel booth at DSE. She was there answering questions about the Chrome platform and …
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Store Everything On Your Signage Network For Maybe $10 A Month
March 13, 2014 by Dave Haynes
In another sign existing business models are getting disrupted and pushed by a combination of cloud, dropping costs and plain old clout, Google has …
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DSA Announces Awards Of Excellence, 2nd Awards In Four Months
March 13, 2014 by Dave Haynes
The Digital Screenmedia Association has pushed out a news release announcing the winners of its 2014 Awards Of Excellence. These are not the same awards …
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