Projects: Aopen’s Gen2 Retail Evolution Lab In Melbourne
August 28, 2014 by Dave Haynes
The down-under wing of AOPEN has opened the latest in a string of showcase labs, this new one a multi-million dollar job in Melbourne. …
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Aussie Mall’s OOH Ad Plan Is All Digital, No Print
March 18, 2014 by Dave Haynes
Here’s an interesting little story out of Melbourne, Australia that shows how digital is genuinely displacing conventional print: the city’s new Emporium shopping centre will …
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The Basics: Using Sticky Content To Drive Viewership
August 30, 2012 by Dave Haynes
The Aussie OOH media company Eye has branded a new network product as Longreach – using BIG video walls at the Qantas check-in areas …
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Coca-Cola And Telstra Roll Out 3,000 Digital Signs In Australia
August 30, 2012 by Dave Haynes
Telstra, the big Aussie telecoms company, has done a deal with Coca-Cola Amatil (CCA), the beverage company’s bottler down under, to put some 3,000 …
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