Scala picks up media management software company and re-brands as Scala Canada
February 28, 2008 by Dave Haynes
Marketing Information Services Canada (MISC) is a small but long-established software play that specializes in charting (scheduling) software for the outdoor advertising industry. Its …
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Akoo bridges digital and cell phone screens
February 25, 2008 by Dave Haynes
A little Chicago-area start-up is getting some big attention lately, particularly this past weekend with a credibility-boosting feature in the New York Times. The …
Read moreMore evidence that the money is moving
February 24, 2008 by Dave Haynes
There’s a modestly interesting piece in BrandWeek that digs up some of the most recent digital of home spending estimates and looks at some …
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U Choose Network unveils ad portal for venue operators
February 19, 2008 by Dave Haynes
(Disclaimer: these guys are loosely a competitor to my guys.) There’s word this morning of a new third-party ad network going after the same …
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Reactrix and Arbitron take close look at "eyes on" numbers; like what they see
February 14, 2008 by Dave Haynes
Reactrix Systems, Inc., whose stock in trade are those interactive projection pieces you find on shopping mall floors, has released the results of a …
Read moreTracking audiences via GPS
February 14, 2008 by Dave Haynes
Here’s what I think is a pretty unique take on tracking the movement of people as they go abouit their days and get exposed …
Read moreIndian start-up offering its software free of charge
February 11, 2008 by Dave Haynes
I did a post more than a year ago about an Australian company called Digital Recall that was offering its digital signage software free …
Read moreNews from Screen Expo
February 6, 2008 by Dave Haynes
Barnaby Page of Screens.TV and Adrian Cotterill of Daily DOOH are both roaming the aisles and hitting the presentations at the big Screen Expo …
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Microsoft demos its ideas on next-gen advertising technologies
February 6, 2008 by Dave Haynes
People love to kick around Microsoft for often being a little behind the real curve, but Steve and the guys have market share, money …
Read moreMediaLife dissects Ripple TV's efforts
February 5, 2008 by Dave Haynes
MediaLife does a regular in-depth look at various out of home advertising efforts, from coffee cup sleeve ads to ambitious ones like Ripple TV, …
Read moreBroadSign picks up Navori
February 5, 2008 by Dave Haynes
(Disclaimer: this involves my masters, but big enough news I would definitely be making note) BroadSign International has announced the acquisition of privately-held Swiss …
Read moreRevisiting the 720P vs 1080P thing
February 4, 2008 by Dave Haynes
Being a sales monkey, I have this conversation about once a day with someone. The prospect rattles through what they’re looking for, and throws …
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