Good content starts with good planning
September 8, 2011 by Dave Haynes
I have never worn a beret and it has been years since I donned a turtleneck, so therefore, I’m not a content guy. That, …
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DPAA Ad Metrics Guidelines … for Dummies
September 8, 2011 by Dave Haynes
I’d imagine there are two camps out there when it comes to the Digital Place-Based Advertising Association’s published guidelines for measuring the digital screen advertising industry. …
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Well that was fun …
September 8, 2011 by Dave Haynes
I love the speed, efficiency and flexibility of the WordPress content management system for bloggers. But it is an open source platform, and that …
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Porter leaving Nanolumens
September 8, 2011 by Dave Haynes
Kyle Porter has quickly become well-known in the space as one of the key customer-facing guys at NanoLumens, but that’s about to change as …
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10 keys to better digital signage RFPs, for end-users and vendors
September 6, 2011 by Dave Haynes
About four summers ago I spent two days in a hotel meeting room with colleagues on a sales training thing, and one of the …
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How to come up with a touchless interactive option that won’t embarrass users
September 6, 2011 by Dave Haynes
Suppose you wanted to use digital displays to keep staff informed and also make video information available on demand, but the workplace is way too …
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Six clues to better digital signage press
September 2, 2011 by Dave Haynes
Across the pond and along the Thames, Adrian has a rant up on DailyDOOH about the sorry state of press releases he gets all day, every …
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Digital OOH cinema’s Screenvision acquires UniqueScreen; now approaching National CineMedia in scale
September 2, 2011 by Dave Haynes
Cinema Advertising is kinda like a step-sibling to what we think of as Digital OOH or Digital Place-based Media. PQ Media, for one, rolls …
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The $25 digital signage player closer to reality
August 30, 2011 by Dave Haynes
I wrote back in May about a project that was working with the premise of a modestly-functioning computing device that would cost all of $25. The Raspberry …
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Another overpriced sector report, another mild tizzy
August 26, 2011 by Dave Haynes
Once again, a report from a company that does reports on any sector that has a pulse is getting all kinds of coverage and …
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HP re-thinking its hardware business, which would include its digital signage efforts
August 18, 2011 by Dave Haynes
On the heels of a planned or unplanned leak, HP has issued a press release this afternoon confirming it is looking at buying a big UK …
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Pennsylvania’s wondrously dumb digital wine kiosk program in trouble
August 15, 2011 by Dave Haynes
About a year ago I wrote about how the state of Pennsylvania started rolling out a test of automated wine kiosks in grocery stores. Based …
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