Shanghai Mall Marketed With Multi-Sensory Digital Campaign In City’s Subway System
December 29, 2017 by Dave Haynes
This a multi-sensory pop-up media campaign in the Shanghai subway system, marketing a shopping mall called The MIXC. Put together by JCDecaux, the set-up …
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Hogwarts Castle Gets Projection-Mapped For Christmas
December 28, 2017 by Dave Haynes
This is the Christmas projection mapping show running on the exterior of the Hogwarts Castle, which is the main feature (I think) of the …
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A Totally Unfiltered, Public Digital Messaging System – What Could Go Wrong???
December 28, 2017 by Dave Haynes
There is much hand-wringing underway in Toronto after a new subway station opened with a $500,000 art installation that let anyone walk up to …
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No Podcast This Week
December 27, 2017 by Dave Haynes
It’s too cold to talk, plus we’re busy with, ummm, other matters this week with family, friends, etc.. Merry Christmas and Happy New Year. …
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Looking Ahead To ISE 2018
December 27, 2017 by Dave Haynes
The next big industry-ish trade shows are CES in Las Vegas and NRF in NYC, but I am definitely skipping CES (mostly consumer tech …
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Twin LED Walls Light Up 55 Water Lobby In Wall Street
December 26, 2017 by Dave Haynes
This is a nice pair of 20 by 8 foot fine pitch LED screens that have been lit up in the lobby of 55 …
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Sixteen:Nine’s Best Of 2017
December 21, 2017 by Dave Haynes
I’m working with a UK company on formal awards – and at some point I might actually have time to review the entries (there …
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Toronto Startup Aims To Be An Uber For AV Install Gigs
December 21, 2017 by Dave Haynes
The gig economy has been around the Pro AV and digital signage install business for ages, but a Toronto startup has launched with the …
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Telecine Is Back With Another Loopy Holiday Video
December 20, 2017 by Dave Haynes
Here’s this year’s loopy holiday video from the folks up at Montreal’s Telecine, a digital signage solutions provider. Last year, it was the Pantenna …
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See How A Lexus Gets Lit Up And Reactive With 42,000 LEDs
December 20, 2017 by Dave Haynes
Hat Tip Tom McGowan … This is about a year old but the first I’ve seen of an interesting car launch promo – tied …
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Sixteen:Nine Podcasts: Rob Gorrie, Bricks + Matter
December 20, 2017 by Dave Haynes
Rob Gorrie is among the most digitally-savvy and sharp people I know – some of that based on the DNA of a family that’s …
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LCBO Pop-Up Booze Store Uses Digital Touchpoints To Market Wine, Whiskey
December 19, 2017 by Dave Haynes
When I think of pop-up stores, I think apparel start-ups. But in Toronto, Ontario’s giant booze monopoly is running a pop-up store for the …
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