Eyes On ups the ante in the measurement game
March 5, 2009 by Dave Haynes
The US-based Traffic Audit Bureau for Media Measurement has confirmed plans to roll out its new “Eyes On” measurement process to 200 markets across the US, …
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Zoom gets $30 million expansion fund
March 5, 2009 by Dave Haynes
I hear two very different stories about the investment market, with one tale that money is next to impossible to raise, and the other …
Read moreWhat about Tesco in Poland?
March 3, 2009 by Dave Haynes
Atvertin just deployed digital signage in some Tesco hypermarkets.
Read moreIn-store media measurement: performance is what matters
March 3, 2009 by Dave Haynes
Nikki Baird of Retail Systems Research, which does guess what, moderated a panel at DSE last week on in-store measurement. Back at the office now, …
Read moreNext Toronto mixer set – March 10th
March 3, 2009 by Dave Haynes
Given that I was wandering down the Vegas strip guzzling $1 Michelobs at 2:30 in the morning, just days ago, the idea of another …
Read morethe 30% company
March 3, 2009 by Dave Haynes
Jason send me a note on the side via email and I will fill you in dh
Read moreWho is this one company that delivers 30% on average?
March 3, 2009 by Dave Haynes
Hello Mr. Haynes Who is this group that deliver 30% lifts on average? Do they have a site and are they located in the …
Read moreAnother DSE round-up: Laura Davis-Taylor
March 3, 2009 by Dave Haynes
Well-known industry consultant Laura Davis-Taylor has also weighed in on the DSE show last week, writing in RetailWire about the tone and outcome of the conference …
Read moreDigital Signage Networks are Expensive
March 3, 2009 by Dave Haynes
Digital Signage Networks are Expensive Digital signage networks are expensive. In fact, the primary reason why most business owners and managers decide not to …
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Does turning off the screens at a store make THAT much difference???
March 3, 2009 by Dave Haynes
When I first read a few days ago of reports about the demise of the Tesco Screens network, my initial reaction was a shrug. As …
Read moreDSE thoughts from smarter people (plus Gerba)
March 2, 2009 by Dave Haynes
Lionel Tepper, I assume, of Digital Signage Universe has posted a really thorough but byline-free review of the conferences and trade show hall at …
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