Another DSE round-up: Laura Davis-Taylor

March 3, 2009 by Dave Haynes

Well-known industry consultant Laura Davis-Taylor has also weighed in on the DSE show last week, writing in RetailWire about the tone and outcome of the conference sessions.

I’m sure this has been around for a while but in her piece she uses the acronym ISDM, or In-Store Digital Media. I’m not sure that one will stick, but I like it a whole lot more than CANs, or Captive Audience Networks. I don’t think that one ever really got over the pond from the UK. 

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