A different take at peddling Colgate at the shelf-edge
December 16, 2010 by Dave Haynes
Having been somewhat less than enamored with whatever Colgate-Palmolive is doing in Canada with a shelf-edge merchandising screen that is all but invisible, it …
Read moreHow to sell digital signage into retail in 2011
December 15, 2010 by Dave Haynes
The National Retail Federation’s SmartBrief newsletter has some interesting predictions from its membership about their plans and needs for 2011, with respect to in-store …
Read moreBig brand, tiny screen, major digital signage fail
December 14, 2010 by Dave Haynes
So, some brand manager had the bright idea to market toothpaste right at the shelf edge with a display only as big as said …
Read more"Oh Really?" Dep't: Global DOOH leader set to conquer indie pharmacy world
October 20, 2010 by Dave Haynes
I immediately start smirking when I see a headline that includes the word “purveyors” – hoping “Ye Olde” will also get tossed in. So …
Read morePRN gets digital signage showcase in IPG’s Emerging Media Lab
October 15, 2010 by Dave Haynes
Why do I think there is more to this story … MediaPost is reporting that Interpublic Group’s Emerging Media Lab has done a deal …
Read moreRetailers want product lookup and couponing from mobile apps
October 12, 2010 by Dave Haynes
If you are trying to get a better sense of what retailers are looking for in technology that will help them out, the research …
Read moreC-Store 101 paper from NRF offers pile of insights
October 5, 2010 by Dave Haynes
Somehow or other I stumbled across a paper from the National Retail Federation on the convenience store business that looks into trends and operating …
Read moreBad digital signage projects hurt us all
September 17, 2010 by Dave Haynes
I have watched the rapid ascension of Amscreen in the UK with a weird blend of admiration and frustration. With deep pockets, high profile …
Read moreSony's new concept store appears to totally skip in-store video
July 28, 2010 by Dave Haynes
Suppose you were one of the world’s great consumer electronics brands, with a reputation for premium displays, and you decided to change up the …
Read moreKroger's digital coupon offer improves bargain-buying, but …
July 27, 2010 by Dave Haynes
US grocer Kroger has introduced a digital coupon system that appears to make that whole exercise a lot easier and more interesting. Instead of …
Read moreDigital signage for queues controlled by dead-simple touch UI
July 26, 2010 by Dave Haynes
The queue management systems business seems really well suited to bolting digital signage on to the offers, since you have people in lines or …
Read moreGov't-backed DOOH company starts rollout in Emirates
July 19, 2010 by Dave Haynes
The government-backed Abu Dhabi Media Company (ADMC) has launched a pure-play digital out of home ad media company that is all about advertising and …
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