DOmedia, Ad Planning Giant Telmar Forge Alliance
April 30, 2012 by Dave Haynes
I’ve no idea how meaningful this will be in activity, but if there is value in the company you keep then DOmedia just developed …
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Q&A With New Adcentricity CEO Doug Woolridge
April 24, 2012 by Dave Haynes
I got wind of some sort of deal involving a company that started with a B and Adcentricity several weeks ago, but I waited …
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DPAA Adds Board Spots For Vendors
April 16, 2012 by Dave Haynes
The Digital Place-based Advertising Association (DPAA) has amended its bylaws and will now allow suppliers to serve on its board of directors alongside network operators, with …
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MediaPost Digital OOH Forum: Trading Desks Are Coming … At Some Point
April 11, 2012 by Dave Haynes
The afternoon sessions at the MediaPost Digital OOH forum in NYC kicked off with a panel on the idea of data-driven media buying and …
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MediaPost Digital OOH Forum: Medium Has A Long Way To Go
April 11, 2012 by Dave Haynes
The unfortunate thing about watching the streaming video from today’s MediaPost Digital Out Of Home Forum in New York is that what the agencies …
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RMG Decides To Sell What Sells
April 11, 2012 by Dave Haynes
You can sum up the muted announcement by RMG Networks that it is unloading some of its vertical networks and focusing on executive travel …
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CODACAN Planning Digital OOH Summit For May In Toronto
April 10, 2012 by Dave Haynes
The Canadian Out-Of-Home Digital Association has organized what it is calling a Summit on May 17th in Toronto to talk about the medium – …
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Budget Buckets And DSPs Among Topics Of Digital OOH Forum This Week In NYC
April 9, 2012 by Dave Haynes
MediaPost is having its 4th Digital Out Of Home Media Forum on Wednesday in NYC, and the line-up looks pretty solid – though there …
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Social TV Is Interesting, But Is It The Answer?
March 23, 2012 by Dave Haynes
There have been a pair of lengthy posts in the last 24 hours – manifestos, of sorts, on the wobbly state of the Digital …
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Guest Post: Digital Out-Of-Home No More
March 22, 2012 by Jason Kates
An Open Letter to the Digital Out-Of-Home Industry [dropcap]W[/dropcap]e are in the midst of a revolution. Not the violent, noisy, two-sides-fighting-against-each-other type but the …
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Canada’s Astral Adds NFC To OOH Capabilities
March 14, 2012 by Dave Haynes
Montreal-based Astral Out-of-Home, one of the largest OOH media companies in Canada, has announced plans to start using NFC technology with its street furniture …
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NEC’s VUKUNET Adds Media Sales, Addresses Software Conflict Qualms
March 13, 2012 by Dave Haynes
In the midst of madly running around last week at DSE I managed to grab the equally harried tag team of Pierre Richer and …
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