Cannes Lion-Winning Data-Driven Campaign Ties Discounts To Butt-Ugly Winter Temperatures
June 26, 2016 by Dave Haynes
There’s no end of talk out there about digital OOH being part of integrated marketing campaigns that span mediums and use data, but not …
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Curious: OOH Media Firm Acquired By Insurance Holding Company
June 21, 2016 by Dave Haynes
Most of the mergers and acquisitions that happen in this industry have some obvious rationale behind them, but news that the Canadian OOH firm Rouge …
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Ad Campaign Hyper-Targets Apartment Rentals To Digital Posters In NYC Neighbourhoods
June 17, 2016 by Dave Haynes
You’re reading more and more lately about the impact data will have on future advertising and visual communications, and here’s a small ad campaign, …
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PATTISON Onestop Catching Up With Captivate In Canadian Elevator Media Race
June 14, 2016 by Dave Haynes
Canadian outdoor media owner PATTISON Onestop appears to be catching up to Captivate when it comes to market dominance in the elevator media space …
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Vertigo Digital Displays Acquired By Smart Cities Firm CIVIQ
May 31, 2016 by Dave Haynes
Toronto-based outdoor display fabricator Vertigo Digital Displays has been acquired by CIVIQ Smartscapes, the relatively new company that is supplying “connected urban infrastructure technologies” in emerging …
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Newad Spinoff Launches Targeting Platform For Canadian Digital OOH Networks
May 25, 2016 by Dave Haynes
Montreal-based media company Newad, which has a big digital out of home screen footprint through much of Canada, has announced a new spinoff company …
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Projects: Samsung’s Godzilla-sized Smartphone Billboard In Moscow
May 23, 2016 by Dave Haynes
Samsung is marketing its new Galaxy S7 Edge phone in Moscow by draping one full side of an office tower with an LED curtain …
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Billboards And Posters Hacked From Mobile To Malmo
May 15, 2016 by Dave Haynes
If you are flipping through posts while sitting on the couch with kids nearby, skip past this one. The links are a little unsuitable …
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Why I Talk Hyperlocal Ad Network Dreamers Off The Ledge
May 12, 2016 by Dave Haynes
It seems like every week lately I spend some time on the phone talking a guy off a business ledge. My office number is …
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Go Ahead … Text And Drive, Suggests Toronto Digital Billboard
May 11, 2016 by Dave Haynes
This is a digital campaign that ran on one of Toronto’s busiest roadways – the ever-crawling Gardiner Expressway – that has a funeral home …
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Pattison OOH Boards Run Red Cross Outreach Spots Full-Time To Support Fort Mac Fire Relief
May 6, 2016 by Dave Haynes
The response to the insanely large and devastating forest fire at Fort McMurray, Alberta, in western Canada, has rallied support across the country, in …
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Projects: Billboard Ads Take A Break For A Midnight Moment In Times Square
May 6, 2016 by Dave Haynes
Via The Creators Project If you are making your way through New York’s Time Square very late one evening this month, you may see …
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