Little Book of DOOH 2 is out
July 8, 2011 by Dave Haynes
My friends (and clients) at Al Barq Digital produced a clever little series called the Little Book of DOOH, micro-books that are intended to …
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Merger brings audio companies into digital signage video game
July 8, 2011 by Dave Haynes
Getting into the digital signage business on the vendor/supplier side these days involves getting up a learning curve and figuring out how what you …
Read moreMore details on the IndoorDIRECT-Taco Bell Digital OOH deal
July 7, 2011 by Dave Haynes
The IndoorDIRECT announcement last week turned a lot of heads, as is usually the case when a company announces a deal that makes it …
Read morePattison's $324M deal bags static and Digital OOH ad contract with Toronto transit system
July 7, 2011 by Dave Haynes
When Pattison Outdoor Advertising acquired Onestop Media Group earlier this year, a couple of thoughts jumped into my head: 1 – They were buying …
Read moreJapanese company runs big multi-touch display running Android OS
July 7, 2011 by Dave Haynes
The Japanese company SKR Technology has developed a demo multi-touch system that runs the Android on a 32? display – another sign that the …
Read moreHow long 'til the virtual assistant gets drifted by a real shopper?
July 7, 2011 by Dave Haynes
So how long before someone wanders in off the streets of New York and sucker-punches Duane Reade’s “virtual assistant” inside its new flagship store? …
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Albregts leaves Samsung for AmEx gig
July 6, 2011 by Dave Haynes
I’ve never actually met Doug Albregts, but was impressed with what he had to say a few weeks ago when he was talking about …
Read moreCanadian Digital OOH health network now reps 95% of country's installed base
July 6, 2011 by Dave Haynes
There are two primary ways that smaller Digital OOH networks can get to a size that attracts the attention of people controlling big media …
Read moreenVu grows interactive mall network by more than 50% through new REIT deal
July 6, 2011 by Dave Haynes
enVu, which does sponsor-driven interactive floor projections in malls, has lifted the veil on a deal done with one of the larger U.S. shopping …
Read moreADstruc newest player in online-driven Digital OOH buying and selling
July 6, 2011 by Dave Haynes
Media people I have spoken with see a time, not that far off, when a substantial amount of the Digital OOH ad inventory out …
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DPAA tracks big jump in media planning intentions for Digital OOH
July 5, 2011 by Dave Haynes
Well if intentions turn into actions then the outlook for Digital OOH media spends is starting to look a lot rosier. The Digital Place-based …
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THIS is how to develop a Digital OOH media kit
July 5, 2011 by Dave Haynes
UK-based OOH agency Kinetic – working with the creative production group Grand Visual – has released its third annual Digital Out of Home handbook …
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