We’d never met, and while in New York, I seized the opportunity to meet up with her after the event to talk a lot about digital signage in retail – from her longtime lens as the Senior VP of Experience Planning at CRI.
She comes out of the agency world, so she approaches signage in retail from a different perspective and set of learned experiences and observations. We go fairly deep in our chat into what experience actually means – and what genuinely works in retail, versus some of the trickery and gadgets that get touted as delivering “engagement.”
We also get a little into what CRI does, and the many twists and turns of its recent history. The company has evolved, and now positions itself very much as a solutions provider that can take retailers from the need and idea through to lighting up the visuals and measuring the impact.
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for some 14 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He’s based near Halifax, Nova Scotia, on Canada’s east coast.