Here’s a full video of the Sephora flagship that opened this summer in Barcelona. The entryway leading in to the escalator (or tube slide, if you feel like it) is all digital, and you can see some serious investment in creative.
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for some 14 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He’s based near Halifax, Nova Scotia, on Canada’s east coast.