DSE 2016 Booth Field Guide: Cenique
March 9, 2016 by Dave Haynes
Cenique, Booth 236
Why do people going to DSE need to put your company on their Must See list of booths?
Here are the 3 top reasons you MUST SEE Cenique at DSE:
- Affordable, Android-based Media Players starting at just $325 MSRP + 4K capability
- We’re introducing our new AIOs! 10”, 15”, and 21” with touchscreen and built-in camera
- IntelliSense Video Analytics (AVA) offers insight into your target audience: age, gender, even emotion…plus the ability to dynamically change content based on the viewer
What’s your big marketing message to attendees, and what’s it all about?
No matter what your skill or level of expertise, we have a solution that is designed to grow with you and your digital content strategy.
Cenique offers a range of hardware and software-based digital signage solutions. For our DIY and SMB customers, start with one of our media players to display images and video; upgrade your player with of our CMS partners for more complex content management capabilities; then integrate IntelliSense AVA to better understand and target your audience with relevant content. For our commercial buyers, we offer open-frame solutions that can be tailored to your environment, along with custom engineering solutions.
What’s the ideal profile of attendees walking into your booth?
In short – the ‘ideal’ profile of an attendee walking into our booth can range from someone exploring digital signage for the first time, all the way up to digital signage professionals that are looking for low-cost, high-performance digital content solutions with anonymous video analytics.
If you’re a DIY, SMB business operator/owner, we’ve got affordable and effective solutions that are easy to kick-off a digital signage / digital content strategy. With no Internet required, content stored locally – we can get you off the ground in an hour or less.
If you’re a commercial operator looking to outfit hundreds of locations, our off the shelf solutions will fit the bill, or you can work with us to source open-frame solutions that can be engineered specifically to work with your space.
How many years have you been doing DSE and how has it changed (if you think it has changed?) over the years?
We’ve been attending DSE since the very beginning – collectively, our team members have decades of experience in the digital signage industry. This will be our first year exhibiting as Cenique, a T1V company – this is largely indicative of the investment we’ve made in the space and our confidence in the industry’s growth.
The biggest changes we’ve seen and expect to see at this year’s show is a shift toward more interactive, touch-based digital signage solutions, along with increased analytics that are driving dynamic content capabilities and more measurable insights on digital signage / digital content ROI.
When you get a chance to get away from your booth, what will you be looking for and researching?
We’re most interested in understanding what people are accomplishing on the software side of digital signage – how are we making content marketers’ lives easier? What ways are brands using signage to better connect with their target audience? What digital tools are being deployed to complement traditional signage, to create more engaging, interactive experiences for consumers?
What’s your favourite part of the week?
We love the Preset Mixer, as it’s gets better and better every year, enjoy the DSE seminars and of course, look forward to meeting our partners and industry colleagues as we see networking and collaboration as how our industry will continue to grow.
However, our favorite part of the week will be going to a karaoke bar and singing a version of “let’s get phygital”