In the weeks leading up last year to Digital Signage Expo, Sixteen:Nine published a series of booth field guides, submitted by vendors who took the opportunity to talk about what visitors would see at their trade show stands.
LOTS of vendors contributed, so I’m doing it again.
Here are the key things to know:
- It’s free;
- You just need to bang out an email response to a few questions, and send me booth design and/or product pix, as well as a web-ready logo;
- You control the message, though if your writing is terrible or too much of a sales pitch (as in, “Why am I bothering to read this?” too much), then I reserve the right to edit it.
This is aimed at vendors who are showing on the trade show floor, not for those skipping a booth and just walking. I’m interested in separate posts about why people are going to DSE and what they are looking out for, but not in this format.
Just answer the questions below, and provide some pix of your booth or big featured product, and send it to me via dave AT sixteen-nine.net
Why do people going to DSE need to put your company on their Must See list of booths?
What’s your big marketing message to attendees, and what’s it all about?
What’s the ideal profile of attendees walking into your booth?
How many years have you been doing DSE and how has it changed (if you think it has changed?) over the years?
When you get a chance to get away from your booth, what will you be looking for and researching?
What’s your favourite part of the week?
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for some 14 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He’s based near Halifax, Nova Scotia, on Canada’s east coast.