DSE 2016 Booth Field Guide: Screenfeed
March 3, 2016 by Dave Haynes
Screenfeed, Booth C5
Why do people going to DSE need to put your company on their Must See list of booths?
Content depreciates in value 100x faster than your software, hardware, or network infrastructure from your audience’s perspective. Yes, those things will be important to evaluate at DSE this year – so please do. Just don’t forget about your content and continually optimizing your strategy to engage your audience and keep your screens fresh.
Since DSE last year, Screenfeed has developed 16 new products or features to help our customers reach their audience. If you think you know everything we offer, think again. Come see the new content we’ve created and the many features that make our customer’s lives much easier or their audience more engaged.
What’s your big marketing message to attendees, and what’s it all about?
Screenfeed’s Social Media Dashboard is here.
Our approach to leveraging social media is all about control, and ease of deployment. Screenfeed’s Social Media Dashboard allows you to leverage the power of social media via an easy-to-use tool that provides complete control over what content is displayed on your screens. Use our Control Center dashboard to select content from one or more sources like Twitter, Instagram and Facebook on a single view.
Users will especially enjoy the interactive feature that allows anyone to design the content’s layout, shape, colors, texture and call-to-action in minutes. Once saved, the user can moderate any content through the Screenfeed Control app on any mobile device.
What’s the ideal profile of attendees walking into your booth?
Screenfeed’s ideal end-user is a corporate communications network administrator, an in-store director for a bank or retail chain, a Digital-Out-Of-Home Network, etc. Many business opportunities, however, come through our partners who offer software, hardware, integration, etc., so we really enjoy talking to those already in the business to see how we can help them win more business and take care of their customers by plugging that content hole.
We’d love to talk content and strategy with you to see if we can help. For many, we can help a great deal. For others looking for custom promotional content, however, we’ll gladly point you to other content experts at the show.
Those we CAN help value that we take care of all of the licensing issues, beautiful design, industry experience, and MOST IMPORTANTLY, understand that we don’t just pass on data and news from third-parties. Our editorial and design teams leverage the best assets in the world and create content built for this medium on a daily basis.
How many years have you been doing DSE and how has it changed (if you think it has changed?) over the years?
We launched our service eight years ago at DSE. So we’ve sort of “grown up” with the show, and the industry has found its footing during that time – as have we. We understand our place in the industry, where we play a vital role and where we don’t; and we think the industry better understands where it actually adds value in applications such as corporate communications, retail marketing, transportation, etc.
The conversations with folks who claim their three advertising screens in convenience stores will expand to “thousands” in a few months have faded. We do hope, though, to hear from others about new innovative concepts for using signage over the next eight years – as we’d love to be involved.
When you get a chance to get away from your booth, what will you be looking for and researching?
Connecting with friends and partners in the industry is the most fun part of DSE for us. In many ways, the industry is still small enough that through the years acquaintances have turned into friends. You have each other’s back throughout the year ,making projects successful – so DSE provides a central place to recall stories and dream up new ones.
What’s your favorite part of the week?
Every year we fly our entire team out to DSE (now 14 of us). We want everyone from our designers, engineers and sales and support to understand the industry well and see how we can continue to evolve and help our customers. It helps us throughout the year, but it is also just a lot of fun to bond as a team, and celebrate the work we’ve done over the past year.