Sysview Must Have Liked Signagelive’s Website So Much The Company Just Went Ahead And Used It

curiouslysimilar

A mostly incomprehensible press release from a Chinese hardware and software company out of Shenzhen, called Sysview, sent me clicking through to the company website on the weekend, to try to figure out what they were going on about.

I got off that original goal pretty quickly, though, as I starting clicking around and thinking, “Hmmm … this looks familiar … and a wee bit fishy.”

The company was promoting some of the work it said it was behind, including big jobs with General Motors Canada and Vodafone Australia.

But both those jobs involved Signagelive and regional partners, not Sysview. I confirmed with Signagelive (who did not, in case you were wondering, notify me about this) that they have no business ties with the Chinese firm.

Then I noticed a mosaic of logos touted as Sysview clients, that I know are related directly to Signagelive through various partners, like Blinds.com and Revel Media Group.

And then I noticed most of the website at least appears to have been cloned from Signagelive, right down to most of the navigation. It’s as if the site designer just did a Find “Signagelive” and Replace All with “Sysview” in the various pages. Unfortunately, as you can see in the image at the top and below, Find/Replace doesn’t work for text designed into images.

sysviewgrab

Sysview page, note the Signagelive logo below the screen image

 

Signagelive page

Signagelive page

They even, insanely, have a news section talking about recent hires who I know work for Signagelive, and tout the podcast interview I did with Jason Cremins, with the artwork clearly saying he’s the CEO of Signagelive.

sysview-newsWTF???

It’s utterly crazy, and I thought – perhaps naively – that knockoff products have more to do with Rollexes, Channel No. 5 perfume and iFones. It APPEARS it also extends to digital signage products and services.

There are some differences between the sites, so it can’t be fairly described as a 100% knock-off. There is even a real list of customers, which includes a kindergarten in Hong Kong. But a lot of it has been appropriated from Signagelive. I’ve sent a note to Sysview asking for an explanation. We’ll see if a reply comes back, and I will post that explanation, should I get one.

Have other companies experienced this? And what can companies do, if anything, when the other company is on the other side of the planet?

You can, at least, ask Google to look into blocking, removing or restricting access to content that has been misused.

Dave Haynes

Dave Haynes

Editor/Founder at Sixteen:Nine
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for more than a decade. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He's based near Toronto.
Dave Haynes

@sixteennine

Decade-old blog about digital signage and related tech, written by industry consultant and shit-disturber Dave Haynes.
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