Sixteen:Nine Podcasts: Jeff Hastings, BrightSign

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If you’re looking for concrete evidence that the digital signage business is now doing some serious volume, consider the word on this latest Sixteen:Nine podcast from Jeff Hastings, the CEO of BrightSign. His shipping department is packing and moving roughly 1,000 units a day.

Let me repeat that … a day.

BrightSign designs, builds and markets little purple boxes used by a LOT of network operators as media players. In our chat, Hastings talks about BrightSign’s direct ties to another purple box company in Silicon Valley, Roku, and how that relationship has evolved.

One of the really sharp guys in this industry, Hastings talks about why the company is moving so much product this year, and how it will soon have more than 1 million units deployed. He also talks about where the company and industry are headed.

This was a Skype chat, so you’ll hear the odd network hiccup and scratchiness. But it is 99% solid sound.

Subscribe to this podcast: iTunes * Google Play * RSS
 
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Dave Haynes

Dave Haynes

Editor/Founder at Sixteen:Nine
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for more than a decade. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He's based near Toronto.
Dave Haynes

@sixteennine

Decade-old blog about digital signage and related tech, written by industry consultant and shit-disturber Dave Haynes.
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Dave Haynes

2 Comments

  • Marc Clement says:

    Hello Dave,

    Just looking at your site and a few podcasts. Great work!

    I’m with a company called Skreens which just completed a Kickstarter focused on the Video Gaming and Streaming market. Turns out that many of those gamers and streamers have a day job, which brings me to you.

    Some of these guys explained the evolution of digital signage and claims the need for broadcast TV is lacking in most solutions. It turns out that for Skreens Digital signage is a natural fit and could be added almost as a turn key solution based on the setup/configuration of the system. We did have a quick trial with an In-venue marketing company based in Chicago which seemed very positive.

    Perhaps we can talk when you have time.

    I’m located Ottawa

    Best Regards

    Marc Clement
    Skreens Technologies

    • Dave Haynes says:

      Thanks Mark

      I have mixed feelings, mostly negative ones, about live TV blended in with digital signage screens. Biggest issue: if a company invests in screens get some sort of message across to people near those screens, live TV just gives them a reason not to notice what else is on the screen. The other issue that I don’t think is resolved is the legality of “rebroadcasting” commercial TV signals. The common theory is that using live TV will get people to look and keep looking at a screen, and notice the other stuff on the screen (though as stated, I’m not sure that works well). With that theory, the rebroadcasted signal is arguably being used for commercial gain.

      Happy to chat some time.

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