If you’re looking for concrete evidence that the digital signage business is now doing some serious volume, consider the word on this latest Sixteen:Nine podcast from Jeff Hastings, the CEO of BrightSign. His shipping department is packing and moving roughly 1,000 units a day.
Let me repeat that … a day.
BrightSign designs, builds and markets little purple boxes used by a LOT of network operators as media players. In our chat, Hastings talks about BrightSign’s direct ties to another purple box company in Silicon Valley, Roku, and how that relationship has evolved.
One of the really sharp guys in this industry, Hastings talks about why the company is moving so much product this year, and how it will soon have more than 1 million units deployed. He also talks about where the company and industry are headed.
This was a Skype chat, so you’ll hear the odd network hiccup and scratchiness. But it is 99% solid sound.
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for some 14 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He’s based near Halifax, Nova Scotia, on Canada’s east coast.