German Charity’s Social Swipe Allows Direct Donations From Digital OOH Poster

socialswipe

A UK reader kindly pointed me to this terrific charity program that combines a public-facing set of screens, a card reader and trigger-based content to drive donations to a German relief charity.

The Social Swipe program allows people in public spaces to swipe a credit card to make a small donation to Miserior. Put together by the Hamburg agency Kolle Rebbe, and installed at an airport, the set-up cleverly builds the card reader into the gap between LCD panels and uses the swipe action to trigger content.

The credit card cuts through the bound hands of an imprisoned Filipino child or slices a loaf of bread for a Peruvian family, showing that a donation of just ?2 Euro can make a difference. When donors received their credit card bill, they were asked to turn their initial donation into a monthly one.

Nicely done.

I’m not sure of the timing or status of the campaign, but I’d imagine other organizations and brands would be intrigued by this.

 

Dave Haynes

Dave Haynes

Editor/Founder at Sixteen:Nine
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for more than a decade. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He's based near Toronto.
Dave Haynes

@sixteennine

Decade-old blog about digital signage and related tech, written by industry consultant and shit-disturber Dave Haynes.
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Dave Haynes

1 Comment

  • Steve Hargis says:

    I was blown away by this presentation and its use of unique and attention getting message and execution for a good cause. Overall simplicity of its message and how they communicated it will be, I believe, a key to success for this campaign. It literally allows someone to lend a helping hand. This is appealing on so many levels.

    Herzliche Glückwünsche. Sie haben eine sehr gute Arbeit an diesem Projekt.

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