Projects: PATTISON Onestop Adds New Video Wall For 280K Daily Commuters

 

Onestop Union Station

Here’s what a mature Digital OOH ad network looks like: 350 screens covering 97% of the potential area. That’s what PATTISON Onestop is at after more than a decade in Toronto’s subway system – with screens on platforms and in the stations.

The media company has now turned on a nine-unit video wall at Union Station, the city’s downtown multi-modal passenger transport hub. The wall is particularly attractive because some 280,000 people pass through that station every workday. The wall is part of a much larger transformation of the subway station and the adjacent Union Station-proper, which is undergoing many, many years of refit and rehabilitation.

PATTISON Onestop has also added 16 digital platform-level screens at Museum Station and Sheppard Station, which is what gets coverage up to 97% of the system.

 

Dave Haynes

Dave Haynes

Editor/Founder at Sixteen:Nine
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for more than a decade. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He's based near Toronto.
Dave Haynes

@sixteennine

Decade-old blog about digital signage and related tech, written by industry consultant and shit-disturber Dave Haynes.
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2 Comments

  • Lucie Bourgeois says:

    Interesting circulation number. This is unlikely the circulation for the concourse where this screen is located but for the entire Union subway station. Considering Royal Bank Plaza sees about 160k a day..your circ. number is misleading.

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