DSE 2016 Booth Field Guide: LG Electronics USA

 

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LG Electronics USA, Booth #1210

I thought LG had a particularly strong presence at the recent ISE show, and I expect that while it won’t be anything near that scale, the company will nonetheless have some impressive product on display. Here’s what the company says visitors will see …

Why do people going to DSE need to put your company on their Must See list of booths?

LG Electronics is transforming today’s digital signage landscape, delivering new innovations to the marketplace, designed to make the digital signage experience a simple and effective solution that drives business and increases clients’ bottom line. With LG’s expansive digital signage portfolio, businesses across various industries such as retail, restaurants, hotels, airports, schools, arenas and more, now have a variety of offerings that will greatly enhance the end-user experience.

To provide a little teaser, LG will also be introducing some groundbreaking technologies and products at DSE that we can’t mention yet – another reason you will want to visit the LG booth or see the media coverage at the event.

At DSE 2016, LG will introduce more feature-rich products – from 98-inch models down to 10- and 22-inch displays, reflecting the industry-wide expansion of both smaller and larger formats. Innovative sizes for unique customer needs will continue to expand as well, with the introduction of an 86-inch “stretch” display, with stunning 3840 x 600 resolution, which can be used for multiple applications including retail environments or airports. We also see continued expansion of advanced video walls, especially for transportation centers such as airports and bus stations, to display a wall of flight and bus information to better assist in passenger flow and communication.

All in all, the commercial display industry is continuing to innovate in fascinating ways, and LG is paving the way for more and more advanced and creative solutions for today’s discerning customer in countless venues.

What’s your big marketing message to attendees, and what’s it all about?

LG Electronics is transforming today’s digital signage landscape, delivering an Amazing Display of Innovation to the marketplace, designed to make the digital signage experience a simple and effective solution that drives business. We are always listening to our customers, aggressively meeting their demands for digital out-of-home technologies. In fact, our newest products, which we’ll be debuting at DSE, were designed specifically to address customer feedback.

As LG continues to innovate for a better life in the rapidly expanding digital display space, increasing our clients’ bottom line and providing effective solutions across the board, continue to be top priorities in the work we do every day.

What’s the ideal profile of attendees walking into your booth?

DSE offers a great opportunity to interact with a variety of people at all levels of an organization. LG is excited to demonstrate and showcase new commercial solutions and engage with show attendees, including hardware and software technology providers, resellers, sales personnel, industry journalists, and of course, potential customers and end-users looking for solutions that meet their specific needs.

How many years have you been doing DSE and how has it changed (if you think it has changed?) over the years?

LG has exhibited at DSE for many years. It’s been great to see the show grow and evolve during the time we’ve been attending and exhibiting, most notably the volume and variety of content and education opportunities the show puts together for attendees.

This show is typically where we unveil our newest digital signage displays and solutions for the year, and we can’t think of a better time or place to do so. We’re always thrilled to be able to demonstrate the new technology for the first time to attendees at the show.

Any advice for first-time attendees?

Our advice to attendees would be to take advantage of as many education and interactive opportunities as possible. Since the show is more concentrated and targeted than some of the larger trade shows, it’s a great opportunity to get hands on experience with a lot of great products – especially several groundbreaking technologies LG will introduce at the show that we can’t mention just yet. Be sure to come on by and check out all of our Amazing Displays of Innovation that LG is bringing to market in Booth #1210!

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Want to preview your presence at next month’s Digital Signage Expo in Las Vegas? Read this earlier post to learn how …

 

Dave Haynes

Dave Haynes

Editor/Founder at Sixteen:Nine
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for more than a decade. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He's based near Toronto.
Dave Haynes

@sixteennine

Decade-old blog about digital signage and related tech, written by industry consultant and shit-disturber Dave Haynes.
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