Data Visualization: How The World Reacted To Kanye, Sia Et Al At Grammys

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I have been blabbering on for anyone that will listen about the possibilities good data visualization has for digital signage.

I stress good because a lot of the visually interesting stuff I have seen falls down a little when you try to decode what the information is conveying. In other words, it can look cool, but what does it mean?

Here’s a case where it works on both counts: Here’s a visualization of the global social media activity – 20.9 million tweets and 45 million Facebook reactions – during the pre-show and telecast of the Grammy Awards the other night.

Now, the energy or logistics company, or bricks and mortar retailer, won’t have that volume of data to work with. But with some inventive thinking you could imagine how the data they do generate could result in interesting, ever-changing visuals about what’s happening in their businesses.

This is the source article.

Dave Haynes

Dave Haynes

Editor/Founder at Sixteen:Nine
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for more than a decade. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He's based near Toronto.
Dave Haynes


Decade-old blog about digital signage and related tech, written by industry consultant and shit-disturber Dave Haynes.
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Dave Haynes

1 Comment

  • Stephen Ghigliotty says:

    I would suggest that full transparency for retailers about interactive data might backfire spectacularly when fueled by social media. Just like it did on the Grammys…

    And the time to screen issues in most store and forward digital signage networks comes into play here. How impactful is this kind of data even an hour later?

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