Swedish Firm Puts Messaging At The Point Of Pay

September 11, 2014 by Dave Haynes

A Swedish company has launched a quasi-digital sign product that puts an e-ink screen into the top of one of those divider bars people use to separate purchases in checkout lanes at groceries.

Motion Display‘s  “Motion e-bar” will be used initially in selected Swedish ICA stores. “Customers we discussed with spontaneously say they can’t imagine a better advertising space. In a simple but yet effective way, it reaches all the store’s customers. Since the customized message is flashing, the attention value becomes very high. The customer even has to actually touch the promotional material,” says Martin Skoog, business area manager at Motion Display.

The units are similar but different from the color, motion video Adviders developed and released last year by the UK firm BeatPixels.