Western Union Using Vistar’s DOOH Tech Stack To Drive 2,200+ Screen Retail Media Network
March 25, 2025 by Dave Haynes
I’m skeptical about the fortunes of many retail media networks, but a new involving locations where Western Union services are available could have legs …
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T-Mobile Has $600M Deal To Buy AdTech Firm Vistar Media
January 13, 2025 by Dave Haynes
Mobile carrier T-Mobile has a definitive agreement to acquire Vistar Media, the leading provider of technology solutions for digital-out-of-home (DOOH) advertisements reaching millions of …
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Vistar Puts Recent Adstruc Acquisition To Work, Incorporate Traditional OOH Planning Into Digital-Centric Platform
September 10, 2024 by Dave Haynes
The ad tech firm Vistar Media has finished whatever heavy code lifting was needed to incorporate Adstruc’s traditional OOH planning software into its overall platform, …
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Vistar Media Bulks Up DOOH/OOH Capabilities, Adding Planning Workflow Tools Via ADstruc Acquisition
April 30, 2024 by Dave Haynes
The adtech firm Vistar Media has added much-used workflow tools for OOH media planners, buyers, and sellers through the acquisition of ADstruc from PJX Media. …
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Digital Billboards Boost Awareness, But Also Consideration, Intent And Foot Traffic: Vistar Media
May 10, 2023 by Dave Haynes
Billboards have long been a tool – whether print or digital – to drive awareness for advertisers, but new research done by Vistar Media …
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Q&A: Vistar Media Bringing Automated Buying To Digital OOH
May 14, 2013 by Dave Haynes
The deal announced a few weeks ago that saw Vistar Media raise $1.5 million to help fund the first real automated buy and sell …
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