Vistar Media Bulks Up DOOH/OOH Capabilities, Adding Planning Workflow Tools Via ADstruc Acquisition
April 30, 2024 by Dave Haynes
The adtech firm Vistar Media has added much-used workflow tools for OOH media planners, buyers, and sellers through the acquisition of ADstruc from PJX Media. …
Read moreDigital Billboards Boost Awareness, But Also Consideration, Intent And Foot Traffic: Vistar Media
May 10, 2023 by Dave Haynes
Billboards have long been a tool – whether print or digital – to drive awareness for advertisers, but new research done by Vistar Media …
Read moreQ&A: Vistar Media Bringing Automated Buying To Digital OOH
May 14, 2013 by Dave Haynes
The deal announced a few weeks ago that saw Vistar Media raise $1.5 million to help fund the first real automated buy and sell …
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