Clever Adidas Campaign Turns Stockholm DOOH Totems Into Competitive Running Checkpoints
April 26, 2024 by Dave Haynes
This is a clever campaign done to market Adidas in Stockholm, Sweden – a digital OOH campaign tied to an app that lets runners …
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Startup Wants To Make Digital Signage Integral To Marathons, 10Ks
December 29, 2016 by Dave Haynes
A Naperville, IL start-up called Smart Digital Screen has launched a service that touts the use of digital signage and complementary technologies to make marathons, …
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