T-Mobile Buys Rideshare Car Screen Network Octopus To Expand AdTech Business, Footprint

January 11, 2022 by Dave Haynes

The mobile telecoms company T-Mobile has acquired Octopus Interactive, a digital OOH network of interactive screens inside Uber and Lyft vehicles, adding to the …

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DOOH Car-Topper Start-Up Halo Cars Acquired By Lyft

February 24, 2020 by Dave Haynes

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Digital OOH Start-Up That Puts Screens On Uber Cars Adds $30M Series A Raise

May 30, 2019 by Dave Haynes

A San Francisco start-up called Firefly that puts digital OOH media screens on the tops of rideshare cars has announced a $30 million series A funding …

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Start-up Puts Seat-Back Digital OOH Ads In Uber, Lyft Cars

November 21, 2016 by Dave Haynes

Via MediaPost A company called Vugo is the latest start-up to try putting ad screens in the back seats of cars for hire, but …

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What Digital Signage Could Learn From Lyft’s New Beacons And Dashboard Signs

November 15, 2016 by Dave Haynes

I was reading a piece this morning about how the ride-hailing service Lyft, Uber’s main rival in the US and Canada, was going to …

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