APAC Group Releases Open Source OOH/DOOH Audience Measurement Framework For Media Buyers

May 31, 2023 by Dave Haynes

A new and free e-book from the Singapore-based Outernet Marketing Innovation Group (OMIG), an APAC region group populated by brand marketers, provides what’s described …

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Better Metrics, Automation, Creative All Helping Drive Global OOH/DOOH Growth: WOO President

October 17, 2022 by Dave Haynes

Credible audience measurement, increasingly automated media planning and respect for creative are all helping drive global growth in out of home and digital out …

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